It’s time to see how well you can do! There are 10 questions below that will help you see where you are in your progress. Once you have written your answer, click on (or tap on the phone) the answer to see a detailed explanation. You can do it!
WarningPlease do keep in mind that we can’t guarantee the accuracy of this quiz, so we do recommend you also run through a full-length practice exam. The CollegeBoard offers a good one that we’ll share in the resources section below.
Question 1: Which of the following is an example of unethical marketing practices?
a. Marketing chewing gum to tweens
b. Marketing cigarettes to children
c. Marketing Viagra to adults
d. Marketing grocery stores to families
It is very unethical to market dangerous products to young children. One might also argue that it is inappropriate to market dangerous products to anyone! However, there are always going to be legal, yet dangerous products available in the market.
Question 2: Which of the following is a good strategy for marketing school supplies?
a. Offering coupons online
b. Advertising through traditional avenues
c. Advertising on social media
d. all of the above
Because children will need school supplies every year, and parents are part of that buying process, it is wise to reach out to both children and parents for marketing purposes. You will reach the kids on social media and you will reach the parents through more traditional avenues or through online coupon sites.
Question 3: Which of the following would be a good list of demographic characteristics to consider in a marketing campaign?
a. gender, age, education
b. gender, age, work history, education
c. gender, age, education, work history, cultural identity, socioeconomic status
d. age, sexual orientation, pet ownership, medical history
Each of these characteristics will help marketers make decisions about how to frame a campaign. Each product on the market has a unique, target consumer, and demographics help in finding that person. Marketing shampoo to men and women is a good start, but socioeconomic status will be the difference between someone who buys Pantene ($4.99 a bottle) and someone who buys VO5 ($0.89 per bottle).
Question 4: Where do you think the best place would be to put up a billboard advertising a local supermarket?
a. Near a school
b. Along the busiest street in town
c. In the supermarket parking lot
d. Along the highway outside of town
Because your customers will tend to be from the local area, the best place to position your advertising would be in the busiest area you can find. Advertising along the nearby highway outside of town would really be a waste of advertising dollars!
Question 5: Which store listed below could be an example of a company that does business to business marketing?
c. Best Buy
d. All of the above
Google can and does market its advertising services to thousands of businesses worldwide. Apple provides computers and technical support for thousands of businesses in the US market as well as globally. Best Buy, which carries software, laptops, and computer peripherals, is often a choice for small business owners in obtaining their office equipment.
Question 6: Alice uses her shopper’s card every time she gets groceries. How does this help in marketing?
a. The store can track how many times she buys each product in her cart
b. The store sells her data to political organizations
c. It doesn’t because it doesn’t do anything
d. It tells the store she is present
By tracking Alice’s purchases, the store and manufacturers can target her with special offers and coupons. This also allows corporations to create specific campaigns based on the buying habits of regular customers. They cull all the data and strategize based on the data.
Question 7: Creating a visually appealing logo with lots of colors and a snappy design is known as what?
Branding is about creating a way for consumers to recognize a new product instantly by just looking at a picture or logo, or hearing a jazzy, unforgettable original tune or tag line. We’ve all heard that duck say it: “AFLAC!” and most of us know exactly what product he is quacking about 😊
Question 8: A company starts a marketing campaign but doesn’t take into account how much product they have available. What process are they guilty of ignoring?
b. customer service
c. human resources
d. logistics and channel distribution
A company cannot roll out a major campaign without considering current inventory levels, projected manufacturing levels, and how pricing will affect retailers. This strategy will lead to empty shelves and very angry customers!
Question 9: When in-acting pricing policies, what is the most important thing a company must consider?
a. the competition
b. inventory levels
c. future sales
d. projected manufacturing levels
The competition’s prices will drive the prices a company puts on products during a marketing campaign. It is all well and good to have a great sales campaign, but it won’t do any good if the competition is still undercutting your prices 😊
Question 10: What is the newest and cheapest way to market products worldwide?
As e-commerce continues to grow and evolve, there will be even more opportunities for businesses to find cost effective ways to market their businesses. Think about it: when was the last time you purchased a product because of a print ad? Odds are, if you are young enough, the answer is never 😉
More CLEP Study Resources
Looking for a study guide to fill a couple gaps, or just want a full length practice exam? You can find a few of my favorite resources below. Note that some of the links are affiliate – meaning I’ll make a few dollars if you purchase, but I’m only sharing those resources that were genuinely helpful during my own CLEP journey.
Official CLEP Study Guide: It’s quite short on the study side of things, but this is the go-to practice test bank. I don’t think I’ve done a single CLEP test without taking the practice test in this book first.
REA CLEP Principles of Marketing: I’m not huge on reading, but this book series is fantastic if you’re into that kind of thing. It also includes some nifty online practice tests, though I always found the official practice tests (above) more reassuring.
InstantCert Academy: The website looks like it was made before the internet, but it’s legitimately the single most useful study guide I’ve found. Basically it’s a series of flashcards that help you learn about Marketing in a fast paced and fun way.
Plenty of other resources exist – just do a quick internet search – but these are the three that I’ve personally found the most helpful back when I did CLEP.